Research and insights into heating, ventilation and air conditioning services in the construction sector

Client description

  • Major international electronics company.

Project objectives

  • To fully understand the building services sector (key manufacturers, brands, products, suppliers and installers), identify the procurement process and key influencers and provide a solid foundation of knowledge to develop the marketing strategy.

How we met the objectives

  • Telephone research with contractors, specifiers, engineers, end users, installers.
  • Desk research to identify key market issues, assess market size and trends and develop forecast model.

Benefits for the client

  • Research insights used to restructure UK business and develop overall business strategy for this sector. Market share increased significantly as a result of the new marketing strategy and plan.