Market research for a manufacturer of specialist doors

Client description

• Leading bespoke door manufacturer

Project Objectives

• To gain insight into the company’s  product and service offering.
• To benchmark against competitors.
• To analyse the current market the company are operating in.

How we met the objectives

• Completed telephone interviews with both customers and non customers including subcontractors, main contractors and architects who are active in the markets our client operates in.
• Calculated net promoter score by customer type and compared to other building products manufacturers.

Benefits for the client

• Identified main competitors, key drivers in the market along with keys strengths and areas for improvement and branding and image feedback.
• Established market size, the company’s market share and a forecast for growth.
• Identified and analysed potential new sectors for the bespoke door company and opportunities for growth based on a further detailed telephone interview programme.