Market research for a manufacturer of specialist doors
Client description
Leading bespoke door manufacturer
Project Objectives
To gain insight into the company’s product and service offering.
To benchmark against competitors.
To analyse the current market the company are operating in.
How we met the objectives
Completed telephone interviews with both customers and non customers including subcontractors, main contractors and architects who are active in the markets our client operates in.
Calculated net promoter score by customer type and compared to other building products manufacturers.
Benefits for the client
Identified main competitors, key drivers in the market along with keys strengths and areas for improvement and branding and image feedback.
Established market size, the company’s market share and a forecast for growth.
Identified and analysed potential new sectors for the bespoke door company and opportunities for growth based on a further detailed telephone interview programme.
Case Studies
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