Research of current market and benchmark against previous survey for a large contractor

Client description

• National contractor

Project Objectives

• To benchmark against previous data collected by Leading Edge 2 years earlier.
• To look at further areas of customers behaviour with regard to media and data, high level competitor assessment and key infrastructure issues to feed into their marketing plan.

How we met the objectives

• Contacted 45 current customers and prospective customers to complete a telephone interview.
• Collected important qualitative feedback. The comments from their customers were as important to the client as the quantitative data.

Benefits for the client

• Provided detailed analysis was used to feed directly into marketing plan.
• Comparison of net promoter scores and to identify what progress had been made in a number of specific areas such as cost reporting, communication and post completion support.