- International manufacturer of ceiling and interior products.
- To assess the market, the key competitors and sectors before investing in new manufacturing equipment.
How we met the objectives
- Detailed desk research on competitors product ranges, meeting with 3 subcontractors and additional discussions with several senior executives.
Benefits for the client
- Provided insight into the whole market, identified the market size, the share of the existing players, the structure of the market and the strengths and weaknesses of the leading players.
- Identified specific recommendations on the next steps and potential issues highlighted so they could be addressed to make the investment worthwhile.