Research of building product market to provide competitor analysis for international manufacturer of niche interior products

Client description

  • International manufacturer of ceiling and interior products.

Project Objectives

  • To assess the market, the key competitors and sectors before investing in new manufacturing equipment.

How we met the objectives

  • Detailed desk research on competitors product ranges, meeting with 3 subcontractors and additional discussions with several senior executives.

Benefits for the client

  • Provided insight into the whole market, identified the market size, the share of the existing players, the structure of the market and the strengths and weaknesses of the leading players.
  • Identified specific recommendations on the next steps and potential issues highlighted so they could be addressed to make the investment worthwhile.