Market survey and competitor analysis for new building product

Client description

  • Irish building product manufacturer

Project Objectives

  • To assess the UK market for ducting with a view to launching a new product into the market.
  • To obtain feedback on the features of a prototype product with a view to setting up production facilities.

How we met the objectives

  • Completed 80 telephone interviews with installers, specifiers and distributors.
  • Conducted in-depth face to face interviews with installers & specifiers with a product sample.
  • Carried out further desk research to gain market size and growth potential data.

Benefits for the client

  • Provided detailed assessment of the market size, pricing, growth prospects, key competitors & share, route to market and reasons for selecting specific suppliers.
  • Identified the scale of opportunity and provided valuable feedback on the market structure to help develop the business and marketing strategy.
  • Increased the appeal of the product and developed plans on the best way to market the product from the feedback collected.