- Timber supplier based in Ireland.
- To research the purchasing behaviour of timber distributors prior to launching a product into the UK construction market.
How we met the objectives
- Telephone interviews with 25 timber distributors across the UK.
- Market information collected included purchasing behaviours, reasons for choice of supplier, attitudes to timber from different countries, likelihood of switching suppliers and typical stock levels.
Benefits for the client
- Data used to develop a market entry plan.
- Product sales increased significantly as a result of the new marketing strategy and plan.