Market research for building product manufacturer to assess stocking policy and pricing within supply chain

Client description

  • Plasterboard manufacturer

Project Objectives

  • To assess stocking policy, brands carried and pricing with UK builders merchant.

How we met the objectives

  • Conducted a comprehensive interview  programme of staff at 300 builders merchants to collect information on plasterboard sales such as brands available, pricing, sales mix and products in stock.

Benefits for the client

  • Formulated their trading policy for the coming year using the data provided.