- Manufacturer of low energy building products
- To increase market share of the housing market in the UK.
- To identify the market structure, key decision makers and players.
- To identify the best target sectors: housing associations and architects and develop a prospect list.
- To identify key priorities/challenges for companies targeting the ultra low energy.
How we met the objectives
- Completed telephone interviews with key stakeholders within the market.
- Evaluated data collected through desk research to establish market size and potential growth.
Benefits for the client
- Developed strategy on how best to approach the market by utilising Leading Edges specific recommendations on the scale of the opportunity.