Market analysis for a building product trade association
Client description
Trade association
Project Objectives
To obtain market share figures of the different materials going into the road and pavement markets on projects in GB.
To assess the trends in the usage of their members’ product groups in these markets over the last three years against the main competing materials.
How we met the objectives
Analysed data from a construction project database of over 1,200 projects.
Further analysis to split the market down by product group across a range of construction sectors from residential and commercial to industrial.
Utilised our own construction sector forecasting model.
Benefits for the client
Identified the relative market share of each product in the different sectors and how the shares had changed between two time periods.
Established the best growth opportunities for the sales of the association’s members’ products by using our latest construction sector forecast figures.
Repeated the analysis every six months over a 2 year period to monitor changes in the market.
Case Studies
Want the inside track on your market and customers?