- Leading manufacturer of heavyside building products.
- To forecast the potential sales of an innovative walling solution in the UK market.
- To forecast the return on investment in a new factory.
How we met the objectives
- Carried out extensive research in the construction sector via 50 in-depth telephone interviews with key industry decision makers together with supporting desk research.
- Developed sales and market share forecasts for a range of scenarios.
Benefits for the client
- Sales and market share forecast allowed the company to assess the likely return on the investment for a new factory.
- Research provided better understanding of the awareness levels and barriers to usage for the new product.