- Large fit-out contractor
- To identify customer perceptions of the brand and any concerns.
- To assess the market positioning.
- To identify new opportunities.
How we met the objectives
- Completed a combination of online and telephone research.
- Carried out in-depth discussion and targeting of specific customer roles.
- Boosted the size of sample using an online survey and provided additional information particularly on the quantitative side.
Benefits for the client
- Increased understanding of the market, competitors and their net promoter score.
- Improved view of how the company and their people are perceived by their customers.
- Identified key areas of strength, areas for improvement and potential opportunities in the market.