Assessment of worldwide markets prior to expansion of business operations

Client description

• Major London based chartered surveyors

Project Objectives

• To provide a detailed assessment  of multiple global markets to assess opportunities for market expansion outside the UK.

How we met the objectives

• Identified and ranked 10 markets with potential using a series of key criteria to measure the market.
• Completed telephone qualitative research to verify data collected on the 10 markets previously identified.
• Completed in-depth telephone interviews with key respondents involved in the industry in USA, Canada, Singapore, Germany and France.

Benefits for the client

• Gained a detailed picture of the structure of global chartered surveyor markets including; key competitors, market trends, how suppliers were selected and who was responsible for different parts of a property purchase/rental.
• Developed global expansion strategy in conjunction with the market assessments provided.