Assessment of worldwide markets prior to expansion of business operations
Client description
Major London based chartered surveyors
Project Objectives
To provide a detailed assessment of multiple global markets to assess opportunities for market expansion outside the UK.
How we met the objectives
Identified and ranked 10 markets with potential using a series of key criteria to measure the market.
Completed telephone qualitative research to verify data collected on the 10 markets previously identified.
Completed in-depth telephone interviews with key respondents involved in the industry in USA, Canada, Singapore, Germany and France.
Benefits for the client
Gained a detailed picture of the structure of global chartered surveyor markets including; key competitors, market trends, how suppliers were selected and who was responsible for different parts of a property purchase/rental.
Developed global expansion strategy in conjunction with the market assessments provided.
Case Studies
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