Assessment of UK construction market for new product launch
Client description
Building product manufacturer, focus on lift platforms
Project Objectives
To gain feedback on the design of a prototype product.
To identify the scale of the opportunity and increase its knowledge of the commercial sector of the UK construction market.
How we met the objectives
Developed multiple questionnaires to provide information on the market from a different perspectives.
Completed interview programme of 60 respondents including the following respondent types: installers, architects, property developers and disabled organisations.
Collected additional comments following email exchange of product images.
Benefits for the client
Gained detailed analysis of the market and competition including the key brands, market trends, importance of specification, scale of the opportunity, barriers to entry and specific issues to address.
Identified specific recommendations made on issues to be addressed and next steps.
Identified valuable information for the design team to improve certain aspects of the product prior to launch.
Provided the client with information to inform decision to move forward with the project and is compiling an investment programme.
Case Studies
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