Case Study

Assessment of Market to Establish Demand, Positioning and Pricing Prior to Product Launch

Share via:

A building product manufacturer enlisted our services to explore market demand, positioning, and pricing strategies for a niche product before its launch. The goal was to successfully introduce this product into an already established market.

Project Objectives: Understanding Market Dynamics and Product Fit

The project centred around three core objectives: assessing market interest in the niche product, collecting data on market pricing and product positioning, and comprehending specific product requirements necessary for a triumphant launch.

Research Methodology: In-Depth Market Exploration and Competitive Analysis

A thorough market research campaign was undertaken, involving telephone interviews with 50 senior decision-makers from various contracting companies. This initiative aimed to extract valuable insights about market needs, preferences, and potential challenges in adopting a new product. Concurrently, the team conducted an analysis to identify key competitors, determining the product’s potential market share and aiding in its effective market positioning.

Findings and Strategy Development: Crafting a Market-Aligned Product Strategy

Our research highlighted crucial factors influencing market purchasing decisions, vital for creating a powerful marketing strategy. We also looked into pricing strategy and product specifications, ensuring the client’s product was in line with market expectations. This comprehensive analysis and strategic alignment were instrumental in shaping the client’s internal policies.

Conclusion: Laying the Groundwork for a Successful Market Entry

The insights provided by our research equipped the client with an in-depth understanding of the market, facilitating informed decisions on product development, pricing, and marketing strategies. This groundwork was critical for the product’s successful introduction and future strategic manoeuvres in a competitive environment.

Discover Services

Our research services are designed to support a wide range of strategic objectives, from exploring potential opportunities in new markets, evaluating your current or prospective product/service offerings, enhancing customer experiences, to redefining your brand's positioning.

Discover Downloads

These free resources are meticulously designed to guide you through the intricacies of market research in the construction, building products and environmental & energy sectors, offering strategies and techniques proven to yield results.
By clicking download, you agree to be added to the Leading Edge customer database and agree that Leading Edge may contact you by email. You can opt-out at any time by contacting us.
Download Form

By clicking download, you agree to be added to the Leading Edge customer database and agree that Leading Edge may contact you by email. You can opt-out at any time by contacting us.