- US owned fire door manufacturer
- To determine what replenishment rates are for fire doors in flats with Housing Associations.
- To gain an understanding of what is driving the activity for this in the market.
How we met the objectives
- Identified and ranked top 20 Housing Associations with potential using specific products.
- Completed telephone interviews with a targeted sample of senior decision makers from Housing Associations.
Benefits for the client
- Used data from report to input into marketing strategy for launch into new sector.
- Gained specific responses to assist in completing design requirements.