- Global manufacturer of electronics equipment.
- To fully understand the building services sector (key manufacturers, brands, products, suppliers and installers).
- To identify the procurement process and key influencers.
- To provide a solid foundation of knowledge to develop the marketing strategy.
How we met the objectives
- Conducted telephone research with contractors, specifiers, engineers, end users, installers.
- Identified key market issues and assess market size and trends through desk research.
Benefits for the client
- Utilised results from the research to target the building services sector and in particular the following product areas: HVAC (heating, ventilation and air conditioning), security and access control and IT infrastructure.
- Gained a comprehensive understanding of the key issues within the market as well as developing a forecast model to understand the growth of the market over the next 5 years.