- American manufacturing conglomerate of building products using several European sites.
- To identify opportunities to increase the market share of their tapes and air vapour control layer products in the UK.
How we met the objectives
- Carried out a 2 stage telephone research survey.
- Identified, during the first stage, the key trades who purchase the products and where they purchased them from.
- Carried out telephone interviews in the second stage with priority users and distributors of the products to gain a more detailed understanding of the current and potential markets, how the products were used, key competitors and an estimate of market share.
- Estimated the total market size and the overall opportunity in the UK through detailed desk research.
Benefits for the client
- Gained a detailed assessment of the UK market: including route to market, buying behaviour, competitor analysis and market size data.
- Developed their strategy to increase market share in the UK.