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Assessment of market opportunity for a European building product manufacturer of sustainable products
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Assessment of market opportunity for a European building product manufacturer of sustainable products
Client description
American manufacturing conglomerate of building products using several European sites.
Project Objectives
To identify opportunities to increase the market share of their tapes and air vapour control layer products in the UK.
How we met the objectives
Carried out a 2 stage telephone research survey.
Identified, during the first stage, the key trades who purchase the products and where they purchased them from.
Carried out telephone interviews in the second stage with priority users and distributors of the products to gain a more detailed understanding of the current and potential markets, how the products were used, key competitors and an estimate of market share.
Estimated the total market size and the overall opportunity in the UK through detailed desk research.
Benefits for the client
Gained a detailed assessment of the UK market: including route to market, buying behaviour, competitor analysis and market size data.
Developed their strategy to increase market share in the UK.
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