Construction market research for building product manufacturer

Client description

• Composite panel manufacturer

Project Objectives

• To assess the overall market for composite panels and in particular the key drivers for selecting different composite panel cores, both for internal and external panels.
• To assess changes in purchasing patterns and perceptions of PIR and stone wool panels post Grenfell.
• To identify opportunities for product development for stone wool composite panels.
• To identify market sector opportunities for stone wool panels.
• To assess key sector markets and growth potential.

How we met the objectives

• Sourced contacts involved in relevant projects and sectors from analysis of ABI data.
• Completed telephone interview programme covering  architects, large and small contractors.

Benefits for the client

• Provided comprehensive understanding of purchasing behaviour of key users.
• Identification of product development and market sector opportunities.