Construction market research for building product manufacturer
Client description
Composite panel manufacturer
Project Objectives
To assess the overall market for composite panels and in particular the key drivers for selecting different composite panel cores, both for internal and external panels.
To assess changes in purchasing patterns and perceptions of PIR and stone wool panels post Grenfell.
To identify opportunities for product development for stone wool composite panels.
To identify market sector opportunities for stone wool panels.
To assess key sector markets and growth potential.
How we met the objectives
Sourced contacts involved in relevant projects and sectors from analysis of ABI data.
Completed telephone interview programme covering architects, large and small contractors.
Benefits for the client
Provided comprehensive understanding of purchasing behaviour of key users.
Identification of product development and market sector opportunities.
Case Studies
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