- Building product manufacturer with focus on wall panels.
- To gain insight into their core markets.
- To increase understanding of their competitors.
- To assess the service levels.
- To identify their reasons for selecting specific panel suppliers.
- To highlight opportunities for new products.
How we met the objectives
- Completed in-depth telephone interviews with customers and detailed qualitative feedback was collected in all these areas.
- Calculated the net promoter score and compared to industry averages for the building products sector.
Benefits for the client
- Provided feedback on the product range to give the manufacturer insight into products that could be added to their portfolio.
- Provided comments from industry figures on the impact of the Grenfell tragedy and an indication of how this was likely to impact the panel market.