Client description
- Irish drainage product manufacturer
Project Objectives
- To assess the opportunity in the GB market with a view to setting up a sales operation.
- To determine which customer groups have the largest influence on which systems used, gathering views on the product’s key benefits and assessing what level of price premium could be commanded over existing solutions.
How we met the objectives
- Completed in-depth telephone market research programme consisting of 81 interviews split between engineers, main contractors, civil engineers, ground workers and local authorities.
- Compared the credentials of competitor products and assessed the impact of new legislation on the approval process through desk research.
Benefits for the client
- Utilised the research findings and the recommended next steps detailed in the report to help launch the product into the GB market.