Analysis of UK infrastructure market for construction material supplier

Client description

  • Construction materials supplier

Project Objectives

  • To establish opportunity to take market share from an aggregate currently imported from China with the associated high haulage costs.
  • To identify what customers were looking for from a new supplier and to assess loyalty and opportunity to move to a new supplier.

How we met the objectives

  • Conducted telephone interviews with key players in the market as well as extensive desk research.
  • Completed second phase of interviews with potential customers: aggregate companies, anti skid surfacing manufacturers and road contractors.
  • Detailed assessment of the overall UK market including details of the specifications, pricing, routes to market, importers, distributors and key customers.

Benefits for the client

  • Identified 12 good sales leads to help develop a brand new business opportunity in the UK.