- Major global manufacturer of electronic products including security, air conditioning, heating and CCTV.
- To collect key market data on the building services market to help develop the sales and marketing strategy.
- To assess the size and future growth of the building services market in the UK and Europe, split by type of product group and country.
How we met the objectives
- Telephone interviews with 76 senior executives operating in the Mechanical and Electrical market to understand the market structure and key issues in the market.
- Desk research and analysis of market data to develop UK forecasts for the key sectors.
- Development of a European market sizing and forecasting model using market data and desk and telephone research.
Benefits for the client
- Identified and assessed the overall market opportunity in UK and Europe and the key issues to overcome.
- Provided key input for the development of a ‘Go To Market’ strategy.