This is a brief description of our market research services for building products , the main page is located here.
We recommend that you click through to our main site here for more information on building products market research or we’d be more than happy to answer any questions you may have on the phone. Please call us on 01252 279990.
Why carry out market research on products such as concrete blocks, clay drainage, plastic drainage, drylining, building chemicals, clay bricks, fire protection, solar panels and construction timber
Market research can help you identify your target customer and understand why they buy from you and your competitors. It can also tell you what they think of you as a company as well as detailed feedback on product performance, this is particularly useful when comparing against competing brands. You can identify in which market sectors (eg offices, education, warehouses, social housing) you are strong or weak and then take actions to address those weaknesses. It may also be that you have a higher market share in some regions than others, market research will enable you to identify where there are opportunities to improve and focus your sales efforts or marketing spend.
Market research for paving, cladding, drylining, drainage, rainwater, waterproofing, timber
We have carried out market research on a wide range of heavy side building products and materials and worked for many manufacturers and distributors of these products. Typically we would interview from the following groups of respondents:
- Architects / specifiers / engineers
- Distributors / builders merchants
- Main contractors
- Sub contractors / installers
- Trade associations / industry experts
The information collected depends on client requirements and the type of product. For example, for products which are often specified (such as cladding, bricks, specialist insulation, rainwater or roof tiles) it will be worth speaking to architects and specifiers as often they have an important role in deciding on the product choice. With other commodity type products (such as blocks, cement, plasterboard, roofing and drainage), the installers may have more of an input on the product decision. However, with most products it is a mix and all elements of the supply chain will have some form of input.
Different approaches to market research for aggregates, clay bricks, lightweight blocks, concrete paving, pre cast cement, wall cladding, drainage, rainwater guttering, precast concrete, pipes, waterproofing, timber, underground pipes
There are a number of different approaches to collecting data on these product markets depending on factors such as the type of data required, contact details available for the respondents, relationship between client and respondent and the qualitative / quantitative nature of the questionnaire.
We have experience of using the following methods:
- Face to face
- Email / web
- Desk research
Telephone is the most used method as it enables good quality information to be collected, assuming the questionnaire is correctly structured, and is a reasonable cost level. However, it is important to ensure a good, accurate database with correct telephone numbers. This is sometimes provided by the client or we have our own in house resources as well as knowing external sources that can provide data.
Email research can be used but requires an accurate database of e mails, typically this is not always available. However, if a good database is available then data collection via email or a link to a website can be more cost effective providing the questions are fairly simple and straightforward. If there are complicated or technical questions or if more qualitative feedback is required then it is best to carry out telephone or face to face research.
Heavy side product groups where we have completed research include:
- Block paving
- Building chemicals
- Bagged cement
- Cladding systems
- Concrete – pre cast and ready mixed
- Insulation and insulated panels
- Plant hire
- Plasterboard and drylining
- Roof tiles
- Soil & waste
- Sheet materials
- Underground drainage