Nick Hollaway BEng, DipM, MCIM

As I oversee the Leading Edge website, one of our recent projects has really captured my imagination. A new client had realised that their website was lagging behind those of some of their main competitors. Before making a significant investment in the new website, they wisely asked us to review what their key stakeholders wanted to see and get from it.

Our research showed what customers and other stakeholders are really looking for and what makes them want to return. A detailed hunt around the on-line world of the construction industry revealed that very few companies are actually doing this well.

The opportunity to get ahead is there if you can offer something relevant and engaging to your key stakeholders! However, it is apparent that a website is still seen as just a part of a company’s overall communication strategy. Its impact is growing in importance and influence though.

Elsewhere, I ticked off another milestone on my career goal when I was accepted as a full member of the Chartered Institute of Marketing. Keeping up with the CPD hours can seem like an added chore, but it is definitely worth it. I have found that it keeps me up to date with the latest marketing developments and assists me with developing the skills sets I need to improve in order to grow as a consultant and manager.

I am also looking forward to potentially taking my first step on the property ladder towards the end of this year. This means that the expert’s predictions of static or even falling house prices and lower interest rates could lead to some decent bargains appearing. A little help from the ‘Bank of Dad’ might also come in handy!

back to top | home