Strategic marketing process for the construction, engineering and environmental industries

Cyber House
Molly Millars Lane
Wokingham
Berkshire
RG41 2PX

t: 01189 797800
f: 01189 797799

Leading Edge Management Consultancy Limited

Welcome to Leading Edge

At Leading Edge we have a solid 20 year track record in business to business marketing covering the construction, building materials, environmental and flooring sectors. In the last 10 years we have completed over 250 projects for more than 100 clients - view a list here. The areas of specialisation we cover include:

Market, competitor and customer research
Product marketing and analysis
Strategic and marketing planning and implementation
Customer service improvement & measurement
Strategy and marketing workshops.

Market Research

• Find out how our in-house market research team can deliver the market data & insights you are looking for...

Strategic marketing process

• Find the best markets and become better in them through a structured process...

Benchmarking Customer Service

• How to identify what your customers expect from your company, and how they perceive you compared with your competitors...

Marketing Planning

• Make your marketing budget work more effectively...

Branding

• An effective brand is not just the name and logo. Ideas on how you can improve it...

Managing the customer experience effectively

• Increasing customer loyalty and retention to win more business...

Sales Forecasting for the Construction Industry

• Download our latest CPD presentation on the basic principals of sales forecasting in the construction sector and why it is so important...

State of the Industry Survey

• Find out how other construction companies are dealing with the impact of the recession by downloading the results of our latest survey...

Free Downloads

• How to develop your marketing strategy

• Measure how customer focused your company is

• How to brief a consultant

• Start measuring & improving your customer relationships

Flooring Market Barometer & Forecast

• This 6 monthly report tracks changes in the size of the UK flooring market, allowing you to compare your sales performance against the market. It also forecasts changes in the market for 2009 – 11, which will help to improve your sales planning....