Strategic marketing process

• Find the best markets and become better in them through a structured process...

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Branding

• An effective brand is not just the name and logo. Ideas on how you can improve it...

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Understanding customers’ needs

• It costs six times more to win a new customer, so what is important for better customer retention...

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Differentiation

• How you can get your customers to pay more for your product or service...

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Managing the customer experience effectively

• Increasing customer loyalty and retention to win more business...

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Marketing Strategy

• How you can get the most from your markets...

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Competitor Analysis

• How to identify where your competitors are doing well so that you can start outperforming them...

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Special Briefing - Latest marketing outlook

• What does the 'credit crunch' mean for marketers in construction?...

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Free Downloads

• Website research is a good idea before making an investment

• Segmentation delivers a clear strategic approach to servicing your customer base

• CPD Papers & industry reports

• Constructing Excellence - Respect for People Case Studies

• Start measuring & improving your customer relationships...

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Updated Version - THE conference: John Pratt’s BMF Report

• The ‘Screwfix Phenomenon’ - The challenges for builders merchants and suppliers based on trade & DIY research (Price - £85)...

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Forecast for construction to 2011 (December 07 Issue)

• Improve your planning with this £85 forecast covering the seven construction sectors and the key building materials...

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Guest Speaker:

• On-line sales of building materials set to grow in 2008 – Builders Merchants Federation ...

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