Strategy & planning
Need help in developing your marketing strategy or plan?
An effective strategy and plan helps companies focus on the priorities of the business, can save costs and increase sales. Organisations need to continuously remain focused on what they are trying to achieve and to understand who their target audience is and how it is segmented.
Strategy and planning - how to approach it
It is important to separate the strategy from the plan - the marketing plan is the tool to implement the strategy. Typically, a marketing strategy will only need revising every 3 - 4 years while a marketing plan should be revisited several times a year.
The typical stages in developing a marketing strategy and plan include:
- Define your marketing objectives
- Review the external market and your business
- Develop the marketing strategic options and agree on the strategy
- Develop the marketing plan - to implement the strategy
- Review strategy and plan.
We sometimes use a Directional Strategy matrix to evaluate the market and the sectors our clients are strongest in. You can find out more about how the process works on our tools & CPD downloads page.
Key deliverables from a strategy and planning project
The key deliverables from vary according to the needs of the client and may only include one or two of the items below. Typically we will deliver:
- An analysis of your markets and your company
- A strategy workshop – we will present the analysis explaining what the results mean and the options open to you
- The marketing strategy – based on the analysis and discussions we will then develop the strategy with you
- The marketing plan – we will work with you to develop the marketing plan that will implement your strategy.
- On going support - we can support you to ensure that the strategy & plan are effective and are meeting the required objectives.
Our experience in strategy and planning
We have helped a number of companies in the construction and construction products industry with their strategy and planning process. In addition, our consultants have strategic experience as Board Level Directors working for several large companies in these sectors as well as strategic consulting experience with Price Waterhouse Coopers.
Our track record in strategy and planning
Find out more about our strategy & planning experience including past clients, case studies and testimonials.
Marketing Manager, Castle CementI have been very pleased with their professionalism.