Marketing communications
Do you need to improve your marketing communications or need extra resources?
Our PR, advertising and marketing communications services are designed for clients with limited in house marketing resources or for those companies who need extra help in busy periods.
We work closely with our clients to help develop their marketing communication plan and also provide the resources and support to ensure it is implemented effectively.
Marketing communications – how to approach it
The first step is to identify our clients' key objectives. If you do not have a marketing communications plan already, we can work with you to develop it. This will then identify the key actions needed to deliver the objectives.
Our clients do not typically have large marketing budgets and so we tend to focus on lower cost type activities with maximum impact. We can leave you to complete the actions or assist in the implementation of the plan and taking on a number of the agreed actions.
Key deliverables from a marketing communications project
The key deliverables vary according to the client. If you need a marketing communications plan we will work with you to develop it. We cover the whole marketing mix and, as we are not an agency, will not bias the plan towards our own specialist area. The plan would include all above and below the line activity eg trade journal advertising, direct marketing, PR, email marketing, web site marketing and events.
In many cases our client will already have a marketing plan and we will work on a part of it such as writing copy for press releases or carrying out the background work for technical articles.
Our experience in marketing communications
We specialise in business to business marketing communications and have a particular focus on the construction and building products industries. In particular, our team can offer you:
- operational experience as Marketing Director for several large companies in the construction and building materials products industry.
- agency experience in managing and implementing marketing and PR campaigns for a range of construction related companies
- excellent copy writing skills
- detailed knowledge of the construction and building materials industry
Our track record in marketing communications
Find out more about our marketing communications experience which includes past clients, case studies and testimonials.
Natasha Hampshaw, EMap GleniganThe quality of service and professionalism from Leading Edge is faultless, their presentations throughout our roadshows have been a massive success and we will definitely be using Leading Edge for future events.