Marketing communications

Do you need to improve your marketing communications to customers and prospective customers or simply need more resources in a busy period?

The Leading Edge PR, advertising and marketing communications services are designed for clients with limited in house marketing resources or for those companies who need extra help in busy periods.

Our aim is to work closely with our clients to help develop their marketing communication plans and also provide the resources and support to ensure it is implemented effectively.

Typically we work with clients who have limited marketing budgets but who want to increase market and brand awareness. We also help our clients acquire new customers and develop more profitable relationships with their existing customer base. 

Through our contacts in the media we are able to monitor the trade press for the best opportunities. We can also provide or co-ordinate the provision of advertising design, media placement, product cards, direct mail, email shots, promotional videos, web site design, brochure design, printing and promotional items to ensure optimum results and consistent branding.

Marketing communications – how to approach it

In a typical marketing communications project we would initially work with our client to identify their key objectives and suggest a number of alternative routes to meeting those objectives using various marketing techniques.

Our typical clients do not have large marketing budgets and so we tend to focus on lower cost type activities with maximum impact for minimum outlay. There are usually many actions a client can carry out which can substantially improve the effect of a limited budget.

We can work with you to identify the activities that need to be carried out and then leave you to complete the actions. More usually we will actually be involved in the implementation of the plan and provide appropriate resources to make the marketing plan happen. 

Key deliverables from a marketing communications project

The key deliverables from a marketing communications project vary according to the needs of the client. In larger projects we would always initially work with you to develop a marketing communications plan for the coming months / year and identify the following:

• Objectives
• Timing
• Responsibilities
• Budget.

We cover the whole marketing mix and so the plan would include all above and below the line activity eg trade journal advertising, direct marketing, PR, email marketing, web site marketing and events.

In many cases the client will already have a marketing plan and we will work on a small part of it such as writing copy for press releases, magazine or website articles. 

Our experience in marketing communications

At Leading Edge we specialise in business to business marketing communications and have a particular focus on the construction, construction products and environmental industries. However, our experience does extend beyond these sectors. In particular, our experienced team can offer you:

• operational experience as a Marketing Director for several large companies in the construction and building materials products industry. This involved managing significant marketing budgets and running numerous advertising and promotional campaigns
• agency experience in managing marketing and PR campaigns for a range of construction related companies
• detailed knowledge of the construction and building materials industry
• experience of writing technical copy for press releases and websites
• experience in website evaluation - we can identify what visitors really want from your website and improve the brief for your website content and design team.

Our track record in marketing communications

Find out more about our marketing communications experience. This includes past clients, case studies and testimonials.

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