Market & sales forecasting

Do you need to forecast your sales or market size?

Developing a robust sales or market forecasting model will improve the accuracy of your projections and give you a more solid foundation for your forecast than “gut feel”. The forecast can help in the budgeting process and in the allocation of sales and marketing resources.

Market & sales forecasting – how to approach it

There are three main types of forecast models which can be used separately or in combination:

• Causal forecasting models – based on the relationship between the variable to be forecast (eg sales or market size) and an independent variable (eg new orders, rate of interest or construction output).
• Time series forecasting models – uses historical data as a means of forecasting future outcomes.
• Qualitative forecasting – based on the educated opinions of selected persons with a knowledge of the market, sector or company.

Key deliverables from a sales forecasting project

We provide our clients with a working forecast model, accompanied with a presentation demonstrating how the forecasting model was built. This approach allows our clients to look at various “what if” scenarios for their market and sales levels and provides a solid basis for budgetting. 

Our sales forecasting experience

We have 20 years experience in developing causal, time series and qualitative forecasting models for the construction and building products industry and use specialist forecasting software to help us do this.

We produce a 5 year construction market forecast every 6 months that examines actual and forecast output by construction sector. You can find more information on our construction output forecast webpage. 

Our track record in market & sales forecasting

Find out more about our market & sales forecasting experience including past clients, case studies and testimonials.

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