Market analysis
Do you need to find out more about a market before investing time and money?
A detailed analysis of a market sector provides a powerful tool to help companies identify how to increase share in an existing market or the best way of approaching a new market. It may also identify markets where there is limited potential and so saves significant time and money.
Even if you know what is happening to your own company, you really need to know what is happening to your competitors' businesses. Are you gaining market share, or is it simply that the market is growing? Having this up-to-date information is important when making a whole range of business decisions such as; pricing, planning new production facilities, resource allocation and recruitment.
Market analysis – how to approach it
We have significant experience in analysing markets for clients and, in particular, have a lot of experience in assessing construction and construction product markets. Typically we would gather information using one or more of the following sources:
- Market research
- Desk research – internet, press releases, company brochures, publicly available data, government statistics, annual reports
- Discussions with experts in the sector – trade bodies, consultants, business executives
- Meetings with suppliers and customers.
We have an existing knowledge of the best sources of data and industry statistics and also a lot of experience in gathering key data from personnel in the industry.
Key deliverables from a market analysis project
The output is usually in the form of a written report containing, typically, the following subject areas:
- Competitors
- Market size and forecast
- Pricing and profitability
- Suppliers
- Products
- Branding and image
- Market trends.
Typically we provide a detailed analysis of the market, key conclusions and specific recommendations. Our proven experience in market analysis allows us to hit the ground running and quickly assemble and analyse all the key facts within a market or a specific niche.
Our experience in market analysis
We specialise in the analysis of markets in the construction, construction products and environmental industries and have a vast amount of experience in this area. Our consultants also have operational experience in these sectors and so are quickly able to understand your needs and offer practical and actionable advice on the best way forward.
In particular we have:
- experience in over 200 projects involving market analysis in the last decade
- excellent data collection and analysis skills
- an in-house team of experienced telephone interviewers based at the Wokingham office
- detailed knowledge of the construction and building materials industry.
Our experience in market analysis
Find out more about our construction market analysis experience. This includes past clients, case studies and testimonials.
Sara Saheli, Mineral Products AssociationLeading Edge had a very professional and proactive approach to the project and offered innovative solutions which contributed towards the strategic decision making within our organisation.