Market analysis
Need to find out more about a market before investing?
A detailed market analysis provides a powerful tool to help you:
- identify how to increase share in an existing market
- identify the potential in a new market.
Market analysis – how to approach it
We have significant experience in analysing construction and building product markets for our clients. Typically we would gather information from the following sources:
- Market research
- Desk research – internet, press releases, company brochures, publicly available data, government statistics, annual reports
- Mystery shopping
- Forecasting models
- Discussions with experts in the sector – trade bodies, consultants, business executives
- Meetings with suppliers and customers.
Key deliverables from a market analysis project
Our proven experience in market analysis allows us to quickly assemble and analyse all the key facts within a market eg size, competitors, pricing, branding and route to market.
Based on the analysis and our existing industry knowledge we would identify the key issues and make specific recommendations on the next steps.
Our experience in market analysis
We believe we can offer you the best solution for your market analysis requirements as we have:
- experience in over 200 construction, building products and environmental projects involving market assessments
- excellent data collection and analysis skills
- an in-house team of experienced interviewers based at the Hartley Wintney office
- director level operational and consultancy experience in the construction and building materials industry.
Our track record in market analysis
Find out more about our construction market analysis experience including past clients, case studies and testimonials.
Sara Saheli, Mineral Products AssociationLeading Edge had a very professional and proactive approach to the project and offered innovative solutions which contributed towards the strategic decision making within our organisation.