Construction market research
Need to know about the market, your competitors and customers?
Focused market research can provide powerful data about customers, competitors' customers, key influencers, suppliers and even employees. This will give you the insight needed to make sound business decisions.
Market research – how to approach it
Our construction market research experience includes the use of a range of techniques including:
- telephone interviewing using CATI technology
- web based data collection – typically via email link to URL
- face to face for detailed executive interviews
- postal questionnaire
- focus groups - on-line and face-to-face meetings
- mystery shopping
- omnibus survey.
Our experience in the construction and building materials industries means we understand the key issues and terminology and will probably already have experience in interviewing your target audience.
Key deliverables from a market research project
The key deliverables depend on the client's requirements, but would typically include:
- Results from the research
- Conclusions and implications of the research
- Key actions and recommendations based on the analysis - our Director level operational experience in the industry means we are really able to add value in identifying key actions.
Our experience in construction market research
We believe we can offer you the best market research solution as we have:
- a team of telephone interviewers based at our office. This allows us to maintain a better control on the quality of interviews compared to call centres or home workers
- researchers experienced in interviewing senior executives
- experience in 200+ construction / building products research projects
- excellent data analysis skills
- operational and consultancy experience in the construction, building products and environmental industries.
Read more about our in-house construction market research team.
Our track record in market research
Find out more about our construction market research experience including past clients, case studies and testimonials.
John Hunt, Enterprise IrelandThank you for a great piece of research on the UK Timber sector. The quality and depth of the work by the Leading Edge team on a complex task fully vindicated my recommendation for using you at the outset. I look forward to working with you again soon.