Research to improve design brief for website relaunch for a major contractor
A major UK construction company realised that its website had fallen behind the standards set by their competitors. They needed to re-launch a new website to differentiate their offering from the competition and to market their strengths to visitors more effectively. To ensure a return on a potentially large investment they decided to ask Leading Edge to undertake some independent market research to:
- Test the attitudes, experiences and expectations of the current website with a number of their key audiences
- Test the responses from key audiences to future ideas for the company’s website
- Benchmark the competitors’ offerings and other ‘world class’ websites
- Provide recommendations to the senior management and web design team on the development of the new website.
The findings allowed us to provide a check list of the most important areas that each of the key audience expects to see on a website.
We presented our results back to the client and discussed our recommendations on the next steps for developing the content and design of the new website. We also put forward suggestions on how the company could ensure that all the audiences’ needs that we established during the web research are covered off in the re-design.