Maybe you have a very specific research brief, like product market segmentation or customer service feedback. Or you might be seeking something broader to identify new markets and find your brand focus. From trends and regional market forecasting to international market mapping, we’ll advise on the best ways to access illuminating information. Our clients can expect depth of understanding and targeted insights alike.
Many of clients need data and insight which requires us to go to secondary research sources to provide answers. Desk research can assist with answering wide-ranging questions concerning markets and competition. This research draws from diverse sources such as industry analyses, trade associations and their publications, governmental data, corporate annual reports, financial databases, social media, press announcements and corporate websites. The volume of accessible public data on market movements, sectors, and specific companies differs based on the subject, industry and the organisation themselves.
We often use multiple research techniques within one project, combining desk research and telephone interviews or capturing data through online surveys and then a deeper dive for specific insights with in depth executive interviews. What drives this decision is often the type of audience we are targeting as we understand the key to successful research in the construction sector is accessing the right target audience, including decision-makers, influencers and users. Here are just some of the audiences we have researched: