Overview of the Palmer Flooring Report

The Palmer Flooring Report provides a detailed analysis of the contract (commercial) flooring market in GB based on over 600 detailed telephone interviews, desk research and discussions with flooring manufacturers. It has been produced approximately every 2 – 3 years since 1979 by Palmer Market Research and is considered to be the key source for flooring market size and trend data in the UK market. We work closely with the Contract Flooring Association (CFA) as well as all the main flooring manufacturers in the compilation of this report to help improve the accuracy of data. The next report will be published in Autumn 2017.

The most recent Palmer Flooring Report was published in 2014 by Palmer Market Research. As a result of Robert Palmer’s retirement, all future reports will be produced by Leading Edge who will continue using a similar format and with access to all past research data. Consequently it will be possible to look at longer term trends in the market based on data from previous reports. To maintain a level of consistency, Robert Palmer will also be involved in the production of the 2017 report on a part time basis.

Leading Edge has been carrying out market research in the building products sector since 1988 with a particular focus on flooring. The Director of Leading Edge, Mel Budd, has first-hand experience in the commercial flooring sector as Sales and Marketing Director for Marley Floors (now part of Tarkett).

To find out more about the report please call us on 01252 279990 or email us.

Research Programme and Methodology

The report is based on an extensive telephone research programme together with desk research, data from flooring manufacturers and with reference to historical data from previous Palmer reports. The research programme will be very similar to previous years with most questions in the telephone survey being the same.

The total number of telephone interviews will be over 600, the same as in previous years, spread across the following categories:

  • Flooring contractors
  • Fit out contractors
  • Architects and designers
  • End user specifiers
  • Social housing authorities
  • Flooring manufacturers
  • Distributors

To back up the telephone interview programme, extensive desk research will be completed across a range of publications focussing on the construction sector as well as the wider economy.

Purchasing the Palmer Flooring Report

To find out more information on the report or to purchase it, please call us on 01252 279990 or email us here.

UK Floorcoverings Market Size

The market size data in the report is generally recognised as being the primary source of information on the UK contract flooring market. It has been developed using a number of sources including:

  • Discussions with a range of manufacturers for all flooring types
  • Telephone interviews with the following:
    • Flooring contractors
    • Fit out contractors
    • Architects and designers
    • End user specifiers
    • Social housing authorities
    • Distributors
  • Reference to historical floor market size data and previous reports

Contents of Palmer Flooring Report including Flooring Market Size

The broad contents will be similar to previous reports with sections on market size for all the key contract flooring sectors and an assessment of ratings of the key resilient and carpet tile brands. The key product categories covered in detail will be Resilient and Carpet Tiles although all commercial floorcoverings will be analysed at a top line level. The only significant change from the 2014 report is that there will not be a detailed section on Carpet Rolls due to limited interest from subscribers.

Market size data – contract flooring

The product categories and sectors covered include the following:

Resilient sheet

  • PVC Homogeneous
  • Directional
  • Non-Directional
  • Electro-Static Control
  • PVC Heterogeneous
  • Decorative Finish
  • Accoustic
  • PVC Safety
  • Linoleum

Resilient tile

  • Homogeneous
  • Fully Flexible Directional
  • Fully Flexible Non-Directional
  • Semi-Flexible
  • Heterogeneous
  • LVT – Fully Adhered
  • LVT – Loose Lay and Interlocking

Carpet tiles

  • Tufted Cut Pile
  • Tufted Loop Pile
  • Tufted Cut & Loop Pile
  • Needlepunch
  • Other including Fusion Bonded

Other contract floorcoverings

  • Carpet Roll
  • Seamless Resin
  • Ceramic Tiles
  • Wood
  • Laminates
  • Rubber
  • Other

Resilient and carpet tiles

  • Route to Market by Product Type

Building sectors – market size

Each of the main product groups will be analysed by the following sectors:

Private sector

  • Commercial Offices
  • Leisure/Hospitality
  • Shops/Retail
  • Care Homes
  • Industrial
  • Other private

Public sector

  • Education
  • Health
  • Other public eg, MoJ, MoD
  • Housing – social

Flooring market size forecast

  • By Product Group
  • By Building Sector
  • For each year 2017 to 2020

Attitudinal and behavioural data

Specification criteria

  • Specification and switching of specified brands
    • Resilient
    • Carpet Tiles

Brand recognition

Resilient Floorcovering Manufacturers:

  • Altro
    Nora (was Freudenberg)

Carpet Tile Manufacturers:

  • Burmatex
    Forbo Tessera
    Forbo Westbond

Ratings of major resilient and carpet tile brands

  • Decorative Appearance
  • Consistency of Product Quality
  • Comprehensive Product Range
  • Technical Back-up Service
  • Sales Representation
  • Product Availability
  • Competitive Price
  • Overall Service
  • Sustainability
  • Overall Preferred Brand

Examples of tables in the Palmer Floorcoverings Report – Flooring Market Size by Type of Floorcovering

Trends in market size by type of floorcovering (million sq m) 2000 – 2018

Year Carpet Roll Carpet Tiles Resilient Sheet Resilient Tiles Luxury Vinyl Tile Seamless Resin Ceramic Tiles Wood Laminates Rubber Terrazzo Other TOTAL

Examples of tables in the Palmer Floorcoverings Report – Flooring Market Size by Sector

Market size by sector by type of floorcovering (million sq m) 2016
Private Sector Public Sector Social Housing GRAND TOTAL
Offices Industrial Leisure Shops Care Homes Other Priv Total Private Education Health Other Public Total Public
Carpet Rolls
Carpet Tiles
Resilient Sheet
Resilient Tiles / LVT
Seamless Resin
Ceramic Tiles