Development of marketing plan for Siderise Insulation
Siderise is a small but successful manufacturer of specialist insulation products based in Wales. The company asked us to help in the development of its marketing plan as it felt its profile was too low and it was not maximising the return on its marketing investment. It also wanted us to review its sales and marketing strategy.
Having reviewed the sales and marketing function and activities and interviewed all key executives within the company, we made specific recommendations on the strategic direction of the company and its marketing resources. We also developed an initial marketing plan for Siderise which identified and prioritised specific activities in order to focus the marketing efforts and maximise the return.
Philip Mohan, Sales Director at Siderise, commented, “Leading Edge helped us to identify the initial way forward for our marketing activities and put in place a marketing plan with specific objectives as well as highlighting a number of potential opportunities. We would be happy to work with them again”.