Market research to track share of concrete across range of sectors

Client description

  • Trade association promoting concrete.

Project Objectives

  • To track the market share of concrete and competing materials across a range of sectors and building elements.

How we met the objectives

  • Interviewed  1,400 respondents pa over a 5 year period. Interviewees included main contractors, sub contractors, architects, designers and government departments.
  • Reported on a quarterly basis.
  • Developed sophisticated model to handle data and calculate market share by sector (eg education, offices, residential) and by building element (eg walls, foundations, roof structure)

Benefits for the client

  • Tracked concrete market share by sector and building element to measure impact of specific initiatives.
  • Identified areas where share was falling and extra sales and marketing initiatives required.
  • Identified relative importance of new building techniques and impact on concrete market share.