- Specialist manufacturer of ducting products.
- To assess the potential for a new ducting product in the UK market and obtain feedback from potential users.
- To obtain key data on the market such as market size, pricing, growth prospects, key competitors & share, route to market and reasons for selecting specific suppliers.
- To develop a product launch strategy plan for the new product.
How we met the objectives
- In depth face to face interviews with installers and specifiers to discuss the prototype.
- 80 telephone interviews with installers, specifiers and distributors.
- Desk research on competitors and similar products.
Benefits for the client
- Identified the scale of opportunity and provided valuable feedback on the market structure to help develop the business and marketing strategy.
- Increased the appeal of the product by making feature changes based on research.
- Developed plans on the best way to market the product.