- Global manufacturer of plastic rainwater and drainage products.
- To identify the branding route to maximise profitability and market share in the UK.
How we met the objectives
- Carried out 180 telephone interviews to improve market and competitor knowledge. This covered distributors, builders merchants, specifiers, main contractors and installers.
- Drew out the key conclusions from data and provided recommendations on brand strategy.
Benefits for the client
- Identified best branding route.
- Improved knowledge of customers which allowed more targeted marketing and an improved pricing structure to be developed.
- Identified areas of customer service needing improvement