Willmott Dixon, a leading construction company, engaged with Leading Edge to perform comprehensive analysis of a new regional construction market. The focus of the project was to evaluate the feasibility of establishing a new office in this region, tailored to Willmott Dixon’s specific operational requirements.
Project Objectives: Assessing Market Potential and Local Construction Dynamics
The primary aims of this collaboration were to determine the viability of a new office for Willmott Dixon in the regional market and to gain an in-depth understanding of the local construction landscape. This included analysing key competitors, potential clients, and architects within the region.
Research Methodology: In-Depth Market Data Analysis
The research approach encompassed an analysis of government construction output data, focusing on sectors crucial to Willmott Dixon’s operations. Additionally, a custom regional construction forecast was created, segmented by sector, to provide precise insights. The investigation also included analysing project planning data to identify growth or decline trends in specific sectors and uncovering the main players in each sector to understand the competitive environment.
Strategic Insights and Decision-Making: Establishing a New Regional Office
Through this analysis, ‘hot spots’ of construction activity were identified, offering strategic insights into the optimal location for Willmott Dixon’s new office. The comprehensive analysis and tailored forecast facilitated an informed decision by Willmott Dixon, culminating in the successful opening of their new office and enhancing their presence in the regional market.
Conclusion: The Role of Data-Driven Strategy in Business Expansion
This study demonstrates the critical role of data-driven strategy in business expansion. The detailed market analysis not only pinpointed the strategic location for Willmott Dixon’s new office but also provided a profound understanding of the market’s potential. This approach reinforced Willmott Dixon’s position in the construction industry, showcasing the impact of informed decision-making in achieving business growth and expansion.
