Nick Hollaway
BEng, DipM, MCIM, Chartered Marketer
Nick is a senior manager with Leading Edge. He is an experienced project manager, market analyst and chartered marketer, with a proven track record of delivering key market insights and strategic recommendations used by our clients at board level.
He has over eight years experience of working with Leading Edge and has delivered over 100 research, analytical and strategic marketing projects - mainly for clients in the construction and manufacturing sectors. His main area of expertise focuses on turning raw market data into meaningful customer insight to assist commercial strategic decision making.
He is also an experienced market researcher and has carried out many interview programmes with senior executives. This ‘hands-on’ level of involvement gives him an excellent knowledge of the construction industry. He is also very familiar with a wide range of publications and statistics that help clients to access the market and competitor data they need.
Nick graduated in civil engineering and architecture from the University of Bath, where his course gave him a particular focus on customer benchmarking and key performance indicators. He has also gained experience in the construction industry as an engineer for Skanska UK. He is now a full member of the Chartered Institute of Marketing.
Client comments on Nick
“Nick has a bright, fast brain. He is quick to recognise the important issues and apply his expert skills and knowledge to translate concepts into meaningful insights. Using a broad array of business models and analytical tools, he has the ability to interpret data and focus on the elements that matter most. Nick has always delivered what has been asked of him. He is reliable, consistent, trustworthy and a pleasure to work with.”- Stuart Crisp , CPSA
Nick and Leading Edge have been providing us with a market research survey since 2004. There have been a number of changes to the project and our organisation during that time, yet the service of Nick and Leading Edge has been a constant. he is obviously hands-on and knowledgeable and coupled with efficiency and dedication is always quick to provide support. He also has a strong work ethic and you can tell he is motivated by providing the highest quality service possible. - Claire Ackerman, The Concrete Centre