Market research team
Our market research team is based at the Hartley Wintney office. From here they conduct telephone interviews using CATI technology and manage our other research activities.
All our researchers work closely with the lead project consultant to identify areas where they can add value for our clients. For example, picking up unexpected trends which can then be communicated back to the client.
Speaking regularly with architects, contractors, sub contractors and end clients gives our team an excellent understanding of how the construction industry works. On each project, the research team dedicates time to setting up a rigorous checking system to ensure that the data collected is of the highest possible quality.
Read a little more about three of the key members of our team.
Amanda Ogden
Amanda’s main role at Leading Edge involves collecting market information from construction professionals through telephone research interviews. This includes interviewing architects, main contractors, sub contractors and distributors. She is also responsible for keeping the company’s client database up-to-date and has carried our similar project work for our clients.
Before this, she worked in front line sales and customer service roles for a number of large organisations, including an engineering and manufacturing company. This ‘hands-on’ customer facing background, built up over a 20 year period, provides her with ideal experience when conducting market research interview programmes.
Sarah Anderson
Most of Sarah’s work at Leading Edge involves interviewing architects, contractors and other industry professionals for our clients. She currently undertakes well over 100 market research interviews a month, working to tight timescales whilst ensuring high quality market data is collected. As she has worked on a number of market research programmes across the construction supply chain, she is familiar with the terminology used in our clients' sectors.
Before joining Leading Edge, she gained valuable experience working for Thompson Directories as a researcher and as an office manager for an electrical retailer.
Daren Carter
Daren’s main role mainly involves undertaking market research interviews for our building products manufacturer and contractor clients. His trade and sales background means that he is already familiar with the language of builders merchants, distributors, specifiers and clients.
Before joining Leading Edge, he was a senior manager at a printing company and has also spent time working in the construction trades giving him a broad working knowledge of the construction industry.