Case studies

Listed below are a few examples of projects that we have undertaken for our clients. We have carried out over 250 projects in the last 10 years, most of which were marketing, research, strategic or analytical type projects.

To allow you to access case studies that are of more interest to you they are grouped together by the type of project undertaken – market research, market analysis, market & sales forecasting, customer service benchmarking and strategy & planning.

In order to protect the confidentially of our clients, a number of the case studies do not state the name of the organisation we worked with.

Just click on the case study headings to find out more...

Customer Service Benchmarking

• Customer survey drives improvements for manufacturer

  Customer insights allow a company to respond successfully to the changes in the market and adapt its marketing strategy.

• Benchmarking customer service for the NHS

  Customer research drives service improvements and creates the opportunity to benchmark supplier performance effectively.

• Developing a new approach to customer service delivery for a roofing products manufacturer

  Customer research leads to a company setting up five action groups to work on improving their most important service issues.

• Customer service measurement for a contractor

  Customer research identifies the most important areas for service improvement by division for a major contractor.

Market & Sales Forecasting

• Sales and construction market forecast for tool and equipment hire company

  Sales forecasting models gives client more confidence and the output in now used in their business planning.

• Construction market forecast for Openreach

  Specialist forecasting model provides a 5 year forecast on output levels for all the key construction sectors.

• Forecast by sector for major construction company

  Construction sector forecast up to 2013 provides important data for strategic planning.

• Demand forecast for new walling product

  Sales forecast helps company assess the potential profitability of a new product.

• Market forecasting assists plans for major infrastructure development programme

  Market sector forecasting and research interviews assist our client when planning resources for a multi-billion infrastructure investment programme.

Market Analysis

• Telephone interviews to identify market share of building materials by sector

  Sophisticated market research model tracks construction material market share levels over 900 projects.

• Analysis of UK doorset market

  Market analysis highlights potential issues that need addressing to make an investment into manufacturing equipment and marketing worthwhile.

• Analysis of a new regional market for Willmott Dixon

  Full market analysis provides a solid foundation of data for a new company’s business plan.

• Identifying the potential to expand for a growing contractor

  Market analysis provides recommendations on whether a regional market could support a new office.

• Effective LVT product launch in the UK market

  We worked with this client on the launch of an LVT range within the UK market and the profit potential of such a move.

Market Research

• Market research for timber supplier

  Market research data guides the development of a UK market entry plan.

• Trade research in the vinyl flooring market

  Research project provides data on market structure, market size, pricing, product market share and key routes to market.

• Market research provides valuable input to BRE product relaunch

  Market research identifies that a new product could be sold profitably.

• Market assessment of new construction sector

  Market review gives contractor a clear view of the characteristics and size of a new market identified for entry.

• Construction research for a leading construction directory services provider

  Assessing product awareness & usage rates amongst customers leads to the marketing strategy being updated.
  

• Mystery shopping research to assess the effectiveness of a technical helpline service

  The Concrete Centre (TCC) is the central development organisation for the UK concrete industry. As part of a strategic review the senior management team wanted to assess the effectiveness of its helpline service.

Marketing Communications

• Research to improve design brief for website relaunch for a major contractor

  Web research provides a check list of the content and design features that each key audience group expects to see on a contractor's website.

• Advertising and PR campaigns for a manufacturer

  Long-term marketing & PR partnership still going strong after 15 years.

• PR campaigns

  Managing effective monthly PR activities for five clients.

• Relaunch of manufacturer's website to meet customers' needs

  Research helps deliver an improved visitor experience through identifying improvements to the content and branding of this major contractor's website.

Strategy & Planning

• Market strategy development for a waterproofing manufacturer

  Assisting one of the UK's leading suppliers of specialist waterproofing systems to double their turnover.

• Brand review triggers management development for a contractor

  Strategic brand review improves customer service and communications.

• Development of marketing plan for Siderise Insulation

  Product research guides the development of a new brand strategy to increase sales.

• Developing a UK distribution strategy for a Scandinavian vinyl flooring manufacturer

  We project managed the overall process and arranged meetings with potential partners in order to set up long term relationship.

• Developing a marketing plan for an equipment manufacturer

  Producing a detailed marketing plan allowed our client to determine what actions would leverage the greatest sales volumes.

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